Want your blog to show up in ChatGPT or Google AI Overviews? AI search optimization helps your content get cited by giving direct answers and proof readers can trust.
How to Optimize Blog Articles for AI Search in 2026 Read More »
Ego Check is a Claude skill that scores your copy on how ego-centric it is, flags the three moments most likely to lose your reader, and rewrites the whole thing from the customer’s perspective. Thirty seconds to run. No technical setup required.
Your Copy Has a Blind Spot. This Claude Skill Finds It. Read More »
This is for marketers who already use Claude regularly and want to go deeper. These are five capabilities worth adding to how you work — each one with a concrete prompt to try today.
How to Use Claude Better Than 90% of Marketers Read More »
MCP connectors let you connect Claude or ChatGPT to external data sources—specific content libraries, CRMs, databases—so your AI works with real, targeted information instead of generic training data. Most marketers don’t know this exists. The ones who do have an advantage.
My best advice for training AI on your voice has always been: find five great examples of your writing and let Claude analyze what makes them yours. It works — when you have the right examples. Most people don’t. And even when they do, half of them were already edited by AI. There’s another method.
How to Make Claude Write Like You: The Interview Method Read More »
Your custom GPTs aren’t locked in ChatGPT. Skills and Projects in Claude can replace most of them. This guide shows you how to convert your custom GPT instructions to .md files, and decide between Skills and Projects.
What to Do With Your Custom GPTs When You Switch to Claude Read More »
After three years with ChatGPT, I switched to Claude. ‘What about losing all your context?’ Truth is, you’re not losing context—you’re losing baggage. Here’s how to switch without losing what actually matters.
I Switched from ChatGPT to Claude After Three Years. Here’s How. Read More »
LinkedIn ranks as a top-3 GTM channel for B2B across every segment. Yet most companies see weak results, because their structure forces social media managers into distributor mode. This article breaks down why corporate LinkedIn content fails, what platform-native content actually looks like, and how to fix it without overhauling your team.
Why B2B Companies Fail at LinkedIn (And How to Fix It) Read More »
If repurposing content were as simple as resizing assets, most teams would already be seeing better results. They aren’t. The problem isn’t effort or tools — it’s the assumption that platforms work the same way. In this article, you’ll learn a platform-native content repurposing strategy that treats ideas as the source of truth and platforms as environments with different rules.
A Content Repurposing Strategy That Works (Platform-Native, Not Asset-First) Read More »
Much of what passes for “repurposing” is surface-level adaptation. Ali Abdaal’s process is different: he reshapes the idea to fit the mindset of the audience on each platform. It’s a more precise way of thinking about content—one that reveals why his work resonates so consistently.
The Ali Abdaal Content Formula: A Masterclass in Platform Psychology for Marketers Read More »
