Workflows

This is for marketers who already use Claude regularly and want to go deeper. These are five capabilities worth adding to how you work — each one with a concrete prompt to try today.

MCP connectors let you connect Claude or ChatGPT to external data sources—specific content libraries, CRMs, databases—so your AI works with real, targeted information instead of generic training data. Most marketers don’t know this exists. The ones who do have an advantage.

My best advice for training AI on your voice has always been: find five great examples of your writing and let Claude analyze what makes them yours. It works — when you have the right examples. Most people don’t. And even when they do, half of them were already edited by AI. There’s another method.

Your custom GPTs aren’t locked in ChatGPT. Skills and Projects in Claude can replace most of them. This guide shows you how to convert your custom GPT instructions to .md files, and decide between Skills and Projects.

After three years with ChatGPT, I switched to Claude. ‘What about losing all your context?’ Truth is, you’re not losing context—you’re losing baggage. Here’s how to switch without losing what actually matters.

This guide shows you how to break down winning content in a new channel and helps you launch with confidence.

Custom GPTs are personalized versions of ChatGPT that marketers configure with their own brand voice, content formats, and processes. No coding is required—just clear instructions and strategy. They make it easier to scale content, ensure consistency across channels, and even create interactive tools for teams or audiences.