Topics
Your Copy Has a Blind Spot. This Claude Skill Finds It.
Ego Check is a Claude skill that scores your copy on how ego-centric it is, flags the three moments most likely to lose your reader, ...
The Best Content Repurposing Tools (and What They Actually Do)
Most repurposing tools don’t repurpose anything. They just reformat content. Here’s what actually saves time (and what still needs your brain).
Best AI Content Writing Tools for 2026
A practical breakdown of the best AI content writing tools for 2026, based on real testing — showing what each tool does well, where it ...
Why B2B Companies Fail at LinkedIn (And How to Fix It)
LinkedIn ranks as a top-3 GTM channel for B2B across every segment. Yet most companies see weak results, because their structure forces social media managers ...
A Content Repurposing Strategy That Works (Platform-Native, Not Asset-First)
If repurposing content were as simple as resizing assets, most teams would already be seeing better results. They aren’t. The problem isn’t effort or tools ...
The Ali Abdaal Content Formula: A Masterclass in Platform Psychology for Marketers
Much of what passes for “repurposing” is surface-level adaptation. Ali Abdaal’s process is different: he reshapes the idea to fit the mindset of the audience ...
How to Optimize Blog Articles for AI Search in 2026
Want your blog to show up in ChatGPT or Google AI Overviews? AI search optimization helps your content get cited by giving direct answers and ...
The Shift from Traditional SEO to AI Visibility: Navigating the 2026 Search Landscape
By 2026, search won’t be a traffic channel—it will be an AI-mediated decision layer. As Google AI Overviews and large language models deliver complete answers ...
Surviving the AI Search Era: New Rules for Brand Visibility with Lily Grozeva
Search engines don’t just rank pages anymore—they write the answers. Is your brand part of what they say?
How to Use Claude Better Than 90% of Marketers
This is for marketers who already use Claude regularly and want to go deeper. These are five capabilities worth adding to how you work — ...
MCP Connectors for Marketers: The 5-Minute Setup That Connects Your AI to Any Data Source
MCP connectors let you connect Claude or ChatGPT to external data sources—specific content libraries, CRMs, databases—so your AI works with real, targeted information instead of ...
How to Make Claude Write Like You: The Interview Method
My best advice for training AI on your voice has always been: find five great examples of your writing and let Claude analyze what makes ...
The big, fat secret to creating great content with AI
Averaging is the essence of AI’s voice. It doesn’t think. It predicts, assembling what sounds right because it has been said before. Word by word, ...
B2B Marketing in 2026: Distribution is the Monopoly
For twenty years, B2B marketing ran on a machine powered by content and distribution. Blogs, webinars, whitepapers, email drips—the formula worked because the channels still ...
Why Marketing Lost Trust Again (and What to Do About It)
Marketing finally earned trust when it became too technical to look “intuitive.” Now AI has made it look easy again and that illusion can cost ...